On Monday, Google launched a product called Fast Flip, a new way for users to browse through articles from different Web sites. In this beta period, only a select group of publishers are included in the Fast Flip catalogue. One of them is a Knight grantee, the Center for Public Integrity. Here's what Bill Buzenberg says about the effort on the Center's blog:

In-depth, highly credible, fact-checked, no-stone-unturned investigative journalism is seldom going to appear as the highest item in a quick-hit search engine sweep. But with Google’s new Fast Flip service, the Center for Public Integrity sees hope. Here, at last, is a way for the deep-dive content we create to rise to the surface by a new algorithm.

Fast Flip, launched by Google Labs on Monday, offers a new way for users to view online media through an easy-to-use format that resembles magazine browsing. The Center is among dozens of publishers included in Fast Flip’s experimental launch.

There are still bugs to be worked out with Fast Flip — such as making sure the Center’s most important investigative projects are there for flipping — but we believe the work we do will find new audiences. And, if that happens, and if Fast Flip and the Center are successful, this can mean shared revenue for a non-profit investigative news organization. It goes without saying that investigative journalism is expensive, time consuming, and yes, risky. So, added revenue for the heavy-lifting investigative work we do is no small matter.

Read more at publicintegrity.org.